Internet Marketing Success

What good is internet marketing without selling? Common sense tells us that if we're not selling, we're not surviving as a marketer. Why don't we succeed?

Many books have been written on the subject. Many courses have been taught on the subject, and yet most internet marketers fail by the first year. Why is this?

How can you achieve internet marketing success?

What is the key?

The key is good marketing strategies. Marketing is simply the process by which you engage the interest of others in your product. Marketing is the driver of traffic to your product. Marketing is the billboard, the newspaper ads, the commercials that grab peoples' attention. Most of all, marketing is the means whereby you convince people to pull out their wallets.

Let's examine two different marketing atmospheres to get some ideas.

First of all let's visit our local Wal-mart. As we approach we see hundreds of cars. That's advertisement number one. This must be a good place to shop. A full parking lot day after day, says "satisfied customers". If it's springtime, we walk past lawnmowers, garden plants, fertilizer, trees, patio stones, and lawn tractors on the way in. We're already in a garden mood because the birds are singing and the trees are budding. We go inside, and the atmosphere has changed from winter coats to sleeveless shirts and shorts. Barbeque grills and lawn furniture have replaced snow blowers and ice melt.

Isle centers are arranged with suntan lotion and straw hats. Are you getting the message?

Wal-mart provides an advertising atmosphere. They provide low prices and customer satisfaction that bring people back. They place items strategically in your path so that as you pass through the isles to pick up a few items on your list, you somehow arrive at the checkout with three garden plants that you had no thought of purchasing before you arrived. As you stand in line at the checkout, you reach over and grab a package of those handy picture hangers that go into sheet rock.

There is nothing random about the this approach to marketing. Many people arrive at the checkout with more than they planned for. Is Wal-mart successful? Do you see ways to make your business atmosphere more like that?

Now let's visit Sim's Jewelers. Why would I want to go there? You see, they are having a diamond sale and my wife's birthday is next week. I want to get her a matching set of ear rings to go with the necklace I bought at the same place for Valentine' day. You see, they are my family jeweler.

I've done business with them through the years. I like the way they treat me like an old friend. They even call on the phone periodically and let me know ahead of time of upcoming specials. I get the inside scoop before their ad comes out in the paper or on the radio. They never forget to send birthday and Christmas cards. They even sent flowers when Dad died last year. Occasionally the owner and I get together for golf. They are "my kind of people".

Do you get the picture? Do you see why these people have been successful in business for years?

So there you have just two of many different marketing strategies:

Number one provides a marketing atmosphere that relies on product arrangement and store layout for getting the most "mileage" out of each store visitor. Everything is arranged to grab the attention of shoppers as they approach the store as well as when they pass down the isles. A lot of their success results from impulse buying. there are ways you can arrange your website so that it functions in much the same manner. When customers come to your site have something extra available for them.

Number two relies heavily on building relationships with customers. You can set your marketing plan to operate like this with opt in lists and follow up emails. Both marketers use both customer satisfaction and ads to their advantage.

Advertise to generate traffic.

Make sure you have what your customer wants...plus a few extras.

Give your customer good value.

Follow up and build relationships.

Study successful businesses and copy their strategies if you want to experience your own internet marketing success. Hop over to www.internetmarketingsuccesssite.com for more good information to make your marketing successful.